About

Harmony | Collaboration | Quality | Efficiency
Simplified

Simplified offers organizational services for professional and personal purposes by focusing on harmony, collaboration, quality and efficiency. By striving for simplicity using these four tenets, we refocus brands and people to ensure a quality experience.

Through harmonious collaboration, we’ll work to discover your underlying needs and expectations. Then we’ll seamlessly integrate those insights into actionable ideas and processes to bridge the divide between strategy and execution. Simplified’s specialties are brand management, event planning, as well as digital, home and life organization.

Please visit the Simplified Services page to review our pricing schedule. For a custom quote or more information, please submit a message via our Contact page.

Jessica de la Torre Maxson, Principal

Simplified is truly my passion project because I enjoy helping people and love to create order out of chaos. Happiness is what I feel when I’m able to simplify the lives of my friends and family (and the occasional flight seat mate or friendly stranger). I work with clients through harmonious collaboration. The goal is seamless integration of the Client’s insights into actionable ideas and processes to bridge the divide between quality strategy and efficient execution.

Using organizationally-focused tools and processes that I have crafted and cultivated through my marketing and community management career, I help people and businesses streamline and focus. Driving efficient strategies to maximize growth, both externally and internally, is a significant factor in the simplification process. Utilizing digital marketing as an evolutionary force elevates the organizational outcome. Let’s collaborate and discuss your needs, then we will work together to make it happen. For me, a harmonious client-consultant dynamic is key.

Thomas Maxson, Technology Architect

My extraordinarily talented husband, Thomas, boasts over nine solid years of UI/UX design experience and front-end development for rich Internet applications and mobile devices. Thomas practices user-centered design principles, basing design decisions on user needs and business goals. His specialty is creating simplified user experiences utilizing principles of user-centered design. Thomas routinely collaborates with leading industry designers and art directors to evolve website concepts from flat static files to robust and responsive website templates, which work across all device types.

Thomas’ focus at Simplified is to develop and maintain customized client WordPress plugins and themes, from the ground up, which seamlessly integrate with new and existing websites resulting in up to a 60% time savings for future website build outs. Thomas efficiently works closely with Simplified clients to ensure requirements and needs are defined and specifically designed, while adhering to user interface and user experience quality industry standards. He adds significantly talented layer to the Simplified services, as his harmonious client-relationships evolve and grow by creating task flows, wireframes, site maps, storyboards, taxonomies, task flows, wireframes, mockups, prototypes, localization, accessibility, visual design and design patterns.

Thomas and my brother, Matthew de la Torre, collaborated to design the Simplified logo. The Simplified logo is based on our joint support of Project Semicolon and mental health. Upon first review, the design instantly clicked for Simplified, especially the semicolon (as it looks like a stylized “J” for Jess), but also the four yellow circles denoting the Simplified core values of Harmony, Collaboration, Quality and Efficiency.