We have all been navigating our figurative boats through the tumultuous sea that is COVID-19. At the beginning of the year, none of us knew what 2020 had in store – many of us as business owners and individuals created big plans for 2020 and beyond. However, now we are all in a new world six months later and we must pivot ourselves and our businesses to accommodate for our new normal.
To begin this process of re-imagining your 2020 brand vision, first watch the extraordinary Ted talk by renowned author and motivational speaker, Simon Sinek, “What is Your Why?”.
Next, take your time in thoughtfully answering these questions:
- What role in the industry (and other industries) do we/I want this organization to play?
- What is the idealized future state we/I want to create within the industry and the world?
- How will people experience and life differently if our/my organization is successful?
Given your answers to these questions, draft a few possible 2020 vision statements keeping in mind the importance of brand consistency, credibility and authenticity. From those drafted statements, massage them into one cohesive, clear and concise realigned 2020 vision statement for your individual brand or company. Now take 2020 by the horns and take it from there – you’ve got this!
Branding demands commitment; commitment to continual re-invention; striking chords with people to stir their emotions; and commitment to imagination. It is easy to be cynical about such things, much harder to be successful.