No love taken away from the stock photography industry giants, but I think it’s important to feature the incredibly generous community of their complimentary counterparts! Free stock photography websites cultivate a beautiful melting pot of benefactor photographers who share their art with the world for free. Incredible, right? The ability to utilize those gratis images does wonders for your branding and your bottom line.
Most coveted for any marketing plan is the option of hiring a photographer to capture unique imagery for your brand (it’s especially wonderful to support small business owners), but it is not always possible within your budget. Listed below are a few of Simplified’s favorite free stock photography sites:
While brainstorming the business plan for Simplified last year, I strategically selected free stock photography in an effort to make my marketing budget more cost-effective. Similarly, when collaborating with Simplified Clients, I suggest relevant, complimentary stock photography to simultaneously streamline their budgets and achieve their marketing goals.
It goes without saying that if you’re utilizing free stock imagery, then please make sure to donate to these websites for distribution to the incredibly altruistic photographers. You may also contribute your own photos to these sites, if you’re so inclined. The community of free stock photography sharing is beautiful, just like the photos they offer.
Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.